MARKETING | MEDIA | CONSULTING

Clarity for your clients.
Transparency for you.

Beyond the Blur stands for concise information and clear messages that set you apart from the competition. For better visibility. But also for B2B communication at eye level. With our clients. With your target audience. We bring common sense back to marketing.
Symbolbild für das Marketing von Beyond the Blur e.K. - Eine Skulptur von Astraea, der Göttin der Präzision

Clear content. Clear advantage.

Fancy marketing without fluff?

Great. So do we! Because phrase-mongering is a waste of time. And time is not only money, but also appreciation. One indicator of working together as equals is taking the time needed to get things done. At the same time, you don't waste each other's time unnecessarily. Surely your suppliers and clients feel the same way. Or do you know anyone who likes meaningless marketing gobbledygook or unpleasantly aggressive sales pitches? Exactly. Neither do we. To help you work more efficiently with your clients and communicate more effectively with your target audiences, we deliver:

No one likes to fish in murky waters

Not interested in marketing blah-blah?

Some marketing agencies don't make it easy for their clients. Trivial content and meaningless metrics presented as proof of campaign success are unfortunately not uncommon. In B2C marketing, some of this may pass muster. In B2B marketing, however, the bar is set higher. Experienced buyers will see through the nonsense. In consulting, the situation is often no better. Anyone who talks about "agile", "disruption" and "synergy" should not be surprised if the C-suite gets annoyed. When exaggerated and unfulfilled promises become the norm, it's easy to stand out by focusing on calm, clearly structured content with no gobbledygook. If, on top of that, the copy is fun and emotionally moving, that's exceptional. That's why we meet potential clients and their audiences at eye level and avoid the following:

  • Impoverished content and meaningless copy
  • Poorly structured information that lacks clarity
  • Irrelevant metrics